In the world of professional laundries, success doesn’t happen by chance – it’s built, day by day, meeting by meeting.
For us, market development means being where the future of the industry is taking shape: at key trade fairs, in conversations with partners, in halls where new technologies are presented – and over coffee, where ideas and trust are born.
The first half of 2025 has been anything but dull – it’s been a journey through dynamic European destinations, each with its own story, challenges, and opportunities.
Belgrade, HORECA Equipment Fair – The Heart of Local Connection
Our collaboration with Serbian partners isn’t new – it’s a long-standing story of trust and mutual support. That’s why our presence at the HORECA fair in Belgrade was much more than just a business visit – it was a sign of respect for a partnership that endures.
At the fair, our partner traditionally showcases LG’s professional laundry solutions, and we’re there to support them – not just as suppliers, but as true collaborators. In a world that’s changing fast, being present shows who really stands behind the name.
Warsaw, EUROGastro – The Market’s Energy in Full Swing
Poland impressed us once again. EUROGastro, the country’s leading HORECA fair, pulses with the energy of a market that knows where it’s headed – ambitious, organized, and technologically aware. Among the many exhibitors, we met familiar faces bound to us not only by cooperation but also by a shared vision of a modern approach to the laundry industry.
Naturally, we were interested in new products – but even more in what drives the market: digitalization of processes, sustainable solutions, and a growing focus on energy efficiency. And since Poland is the fifth largest EU member by population, its trends aren’t just local – they’re a guiding light for the whole region.
Germany, “World of Laundry Technology” Showroom – A Glimpse into the Future
There’s no better feeling than being invited to the opening of a place that celebrates what you do every day – laundry technology at the highest level. Our German partner’s new showroom is more than just an exhibition space. It’s a kind of idea lab, where smart solutions are showcased, systems that save time and resources, and where technology and its development are in absolute focus.
Being among the first visitors was a real pleasure – and further proof that our partners are moving in the same direction as we are: toward innovations that make sense and deliver results.
North Macedonia – People Are the Key
Some of the best business stories don’t happen on stages, but at the table, over coffee. Our visit to a partner in North Macedonia was exactly that – warm, sincere, and full of meaningful conversations. In that spirit, we talked about joint projects, expansion opportunities, and, most importantly, how to grow together.
In this age of digital communication, personal meetings have become even more valuable. They show that you care – about people, about cooperation, about every detail.
In Conclusion: Presence Is Not a Cost – It’s an Investment
For us, investing in travel, trade fairs, and meetings is a natural part of growth. Through meetings, sharing experiences, and direct contact, we gain valuable insights – not only about the market but also about people. Being in the right place at the right time opens space for understanding, adaptation, and trust-building.
Sometimes, these moments are the beginning of something meaningful. We love those kinds of opportunities – spontaneous, informal, and often significant. If your paths cross with ours, we look forward to meeting you.