At Bright World, we believe that business holds true value only when it leaves a positive impact – not just in the industry, but also in the society to which we belong. Guided by this belief, we donated a professional LG washing machine with a 15 kg capacity to the soup kitchen run by the Franciscan friars at Sveti Duh in Zagreb.
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This kitchen provides more than 300 hot meals every day to people without a home, those in difficult financial situations, and anyone who finds themselves on the margins of society. But beyond food, it offers something even more important – dignity, care, and a sense of human worth.
During our visit to this exceptional institution, we spoke with the friars and volunteers who selflessly help every single day. In their words and actions, we saw deep dedication – but also real challenges. One of them was the lack of a reliable and powerful washing machine capable of handling the daily load of kitchen textiles and cleaning equipment. We recognized where we could help – and acted immediately.
By donating a 15 kg LG professional washer, we hope to ease part of their burden – at least the technical side of it – and make daily tasks simpler, faster, and more reliable. We know how important cleanliness and hygiene are to self-confidence and basic living conditions. If our equipment can help someone feel better, safer, and more accepted – we’ve done the right thing.
In the business world, much is said about efficiency and results. But we believe that true value is also measured by how willing we are to help those who can offer nothing in return – except sincere gratitude.
Our mission isn’t just about distributing top-tier equipment – it’s about building a better, warmer, and more compassionate society. This donation is part of our broader commitment to social responsibility, and we hope it inspires others to get involved – because small gestures can make a big difference.