If we had to describe 2025 in just one word – it would be movement.
So many meetings, even more conversations, countless cycles, tests, and ideas that made it into real-world practice.
We travelled, learned, opened the doors of the BW Laundry Lab, listened to our partners’ stories, and discovered new entrepreneurial visions across Europe. Along the way, we were reminded that behind every washing machine are people – and that clean laundry sometimes means much more than technology.
There was laughter, challenges, good questions, and one meaningful international recognition that became the perfect finishing touch to a very active year.
Thank you to everyone who was part of our 2025.
See you in 2026 – with even more energy, knowledge, and shared stories.
Watch our Bright World Wrapped 2025 video and take a look back at the year behind us:


