When Lider Media, Croatia’s leading business magazine, includes you among the selected examples that have shaped their market, it naturally brings media visibility. At the same time, it is a confirmation that the way you have built your business – quietly, patiently, and without shortcuts – has left a lasting mark.
In its thematic feature dedicated to pioneering market entry, Lider focuses on companies that did not have the privilege of entering an already established system. Among them is Bright World, presented as an example of a company that entered a segment which at the time practically did not exist and then spent years actively shaping it.
The article does not emphasize the speed of growth, but the process itself: making decisions without clear local reference points, learning through practice, and gradually building trust – both with partners and with end users. It was precisely this approach that allowed an initial pioneering position to evolve over time into a stable, long-term sustainable business model, recognized beyond the borders of Croatia.
Particular emphasis is placed on the role of our founder and director, Mario Martinek, whose vision from the very beginning was focused on developing the entire ecosystem of self-service laundries. Not only through equipment, but through knowledge, education, and a realistic understanding of the operational challenges faced by those entering this business.
For Bright World, this article carries additional weight because it comes from a perspective that looks at pioneering without romanticizing it. Being first is not a goal in itself – the real value becomes visible only once the market matures, when it is clear who has managed to retain trust, consistency, and relevance.
That is why we see this as both a confirmation of the path we have been on for years and a responsibility for what lies ahead. Because the strength of a pioneering entry is not measured by the moment you start, but by how willing you are to stay and keep building – long term.
Read the full article in the latest issue of Lider or on the official Lider Media website.