From beginner to entrepreneur: Mrvica laundromat

Marina Knežević / 09.02.2024.
mrvica 5

The Mrvica laundromat in Belgrade is a real example of how, in just a few years, it is possible to go from being a beginner in business to becoming a successful owner of several branches.

The first branch opened in March 2021, and today, Mrvica takes place at 3 locations in the city.

We spoke with Mrs. Suzana, whose son Mihailo started this laundry business, which she actively participates in.

Main goal: Being his own boss

"After finishing high school and enrolling in college, my son was thinking about what job he could do while studying. He expressed the desire to be his own boss so that he gets to organize his schedule more easily" reveals Mrs. Suzana.

Mr. Mihailo did a lot of research and concluded that self-service laundries represent an excellent opportunity for success in entrepreneurial waters.

After addressing our partner team in Belgrade and presenting his idea, it was time for the next step - financial planning. After a thorough analysis, he decided on a combination of loans and family savings to start his entrepreneurial story.

No waiting in line

According to the advice of our Belgrade partners, the branches are equipped with sets consisting of LG Giant professional washing machines (10 kg capacity) and LG Giant professional dryers (10 kg capacity).

An optimal combination of devices is essential for the laundromat's efficient functioning. It ensures that clients do not have to wait in line to be able to use the devices.

Detergent and softener are dosed automatically by dosing pumps, and payment gets done through a coin system.

It is essential to make the experience of using self-service laundry services as pleasant as possible. That is why Mrvica ensured the rest area, where clients can sit down and enjoy hot drinks and wi-fi while waiting for their laundry to get washed and dry.

Tourists love Belgrade – and laundromats!

"The largest number of our clients are tourists. Belgrade has become a magnet for tourists, with 1.3 million visiting it last year alone," she says.

Therefore, it is not surprising they make up more than 70% of Mrvica's clients. Most often, they wash their clothes.

On one occasion, a French tourist explained with a smile that even before he arrived in Belgrade, he knew he would wash his clothes in Mrvica.

"There are also the citizens, who most often come in cases when their household washing machines or dryers break down and when they want to wash and dry large items that do not fit in their household appliances, such as sheets, blankets, duvets, and pillows," explains Mrs. Suzana.

Clients are delighted, which is confirmed by the excellent reviews they regularly leave after using Mrvica's services:


Are your clients looking for a business opportunity that allows them flexibility and freedom to manage their own time, regardless of whether it is another job, college or something else?

Contact us today and help them start their own self-service laundry!

Contact us