About Glow-Up Laundry – The Laundry That Changed the Face of Beius
In the heart of Beius, Glow-Up, a self-service laundry, opened its doors and from day one became the talk of the town. Its owner, entrepreneur Stef Diana Valentina (also known as Valentina Mitrani), combined professional LG technology with a strong sense of design to create a laundry immediately hailed as the most Instagrammable in Romania.
“I wanted laundry not to be a boring routine, but an experience that people remember and share,” says Valentina.
Out of this idea came the Glow-Up Gentlemen – charming characters with names like Alejandro and Diego, each with their own personality. Their presence turned the laundry into a place that sparks smiles, inspires photos, and makes customers feel part of a positive and fun story.
From the start, Glow-Up was never meant to be just an ordinary laundry but a lifestyle destination. The interior is designed like a modern lounge: warm colors, eye-catching details, and elements that look like backdrops ready for Instagram shots. For the local community, this was a completely new way of thinking about laundry services.
The Challenge – Why It Was Hard to Convince the Town It Needed This Concept
The biggest challenge was convincing the local community that such a concept could succeed in Beius. “Many people thought of a self-service laundry as a luxury, not a necessity,” Valentina recalls.
Beyond local skepticism, she had to find the right location, invest in renovating the space, and build a completely new brand attractive enough to draw both tourists and locals.
Customer habits in a small town posed a particular challenge. People were used to washing clothes at home, and the idea of turning a laundry into a welcoming place and a visually attractive experience was something Beius had never seen. Valentina knew she could change those habits only by providing a reliable technological foundation and creating a space where people would feel comfortable and want to return.
The Solution – The Role of Technology and Partnership
A key role in the project was played by the collaboration with our partner in Romania. They provided a complete process – from consulting and planning, to delivery and installation of machines, and finally training and detergent supply.
Valentina highlights: “What mattered most to me was having one partner for everything – from machines to detergents. That gave me peace of mind and security, and left me free to fully focus on the interior and visual identity of Glow-Up.”
The laundry is equipped with the latest LG professional machines offering fast cycles, automatic detergent dosing, and energy-efficient operation.
Delivered equipment:
- 3 x LG Giant C Max washing machines, 10 kg capacity
- 3 x LG Giant C Pro dryers, 10 kg capacity
- 1 x LG Titan C Max washing machine, 15 kg capacity
- 1 x LG Titan C Light dryer, 15 kg capacity
- Contactless payment system
This combination provided operational flexibility – from small to large loads – and created a solid foundation for a fast, reliable, and easy-to-use service.
“I was at ease knowing LG machines work flawlessly. That gave me the freedom to play with ideas and turn Glow-Up into something more than a laundry,” Valentina adds.
The Results – When a Laundry Becomes a Lifestyle Destination
From the very first day, Glow-Up attracted great interest from the local community. Customers praised not only the speed and convenience but also the overall experience.
“It’s a pleasure to wait for your laundry here; the space is so comfortable,” says one visitor.
“Finally, in Beius, we have something modern and different. A laundry that looks like it’s from abroad – and now it’s in our town,” adds another.
Glow-Up’s services allow customers to have clean and dry laundry in under two hours, while automatic dosing of detergent and softener ensures consistent quality without extra hassle. But what sets Glow-Up apart is not just operational efficiency. Thanks to its creative concept, the laundry has become a place to gather, take photos, and share experiences.
The Glow-Up Gentlemen, interior design, and photo-friendly details turned the laundry into a local brand spreading through social media. Customers are thrilled to have a service that saves them time and money, while also looking modern and offering an experience comparable to those in larger European cities.
Conclusion – Reliable Technology as the Foundation for Creative Ideas
Glow-Up Beius is an example of how reliable technology and creative vision can merge into a successful business story. LG professional machines provided a secure operational base, and the owner used it to develop a laundry that is at once functional, aesthetically appealing, and socially recognized.
Our distributor network remains the cornerstone of every success story we create. Projects like Glow-Up prove that when advanced LG technology is combined with the expertise and dedication of our partners, the result is more than just a functioning laundry – it becomes a business that inspires, grows, and sets new standards in the market.
With your continued trust and collaboration, we can keep shaping the future of professional laundry solutions, turning innovative ideas into proven successes that strengthen both our partners and the entire network.