The self-service laundry, Casper Wash & GO, in Umag, opened in March this year, and quickly became a favorite solution for laundry services among local renters and tourists.
This small yet highly touristic town attracts visitors all year round.
Its location in the far northwest of Istria makes it easily accessible, and the mild Mediterranean climate is a favorite among tourists from Northern Europe looking to enjoy a quieter period, outside the summer crowds.
Challenge: Starting a family business
"A town that thrives on tourism year-round, where almost every house offers tourist accommodation, is the perfect place to open a laundry," say the owners, Mrs. Silvana Miško and Mr. Josip Miško.
"Since we had an unused space within our family home, we thought about what kind of family business we could start, and the decision fell on a self-service laundry."
In Umag, local renters constantly need to wash bed linen, towels, and other laundry, and tourists, especially those staying longer, look for a place to wash their clothes.
"We wanted to offer them a quick, modern, and simple solution," they say.
Solution: Professional support for top-performance
To ensure top performance, they sought professional support and equipment from the Bright World team.
Delivered products:
- 4x LG Giant professional washing machines (10 kg capacity)
- LG Titan professional washing machine (15 kg capacity)
- 6x LG Titan professional dryers (14 kg capacity)
- BW automatic dosing pumps
- BW ozone generators
- Card payment system
Delivered services:
- 3D modeling
- Installation
- Education
“We wanted to ensure a pleasant experience for our customers, so we also provided a coffee machine, TV, and free Wi-Fi,” they explain.
For payment, they opted for a card payment system, which has become a standard among tourists today. Although older local renters were initially skeptical, they quickly adapted to the system and are now thrilled.
"They saw that it’s not complicated, and in case they make a mistake while paying, the funds can be easily and quickly refunded. Everything works great!"
Results: Satisfied customers and expanded service
“Our customers are extremely satisfied with the whole system!” emphasizes Mr. Josip. “This is also confirmed by the excellent online reviews we regularly receive.”
Due to high customer demand, they recently decided to expand their service.
"At the end of summer, when the weather turned cooler and rainy, everyone came to dry their laundry, so we added two more LG Titan dryers. Now we have six!"
He also has praise for the LG professional washing machines:
"What I particularly like about the LG Giant washing machines is their tub cleaning system! Since many people use our laundry, hygiene is very important to us. With this program, the machines are perfectly clean 365 days a year," concludes Mr. Josip.
Offer your clients speed, quality, and convenience with LG professional devices! Contact us today to help you choose the best solution for your laundry business!
