ABOUT EASYLAUNDRY.PRO – A LEGACY THAT EMPOWERS
Imagine walking through the historic streets of Athens, where ancient marble meets the fast pace of a modern metropolis, and suddenly spotting a familiar, vibrant shade of orange. For decades, it has become widely recognized and associated with simplicity and accessibility, whether they are flying thousands of meters above ground with easyJet or looking for a place to stay with easyHotel. Since December 2025, this philosophy has inspired a new concept in Athenian neighbourhoods with the opening of the first easyLaundry.pro self-service laundromat.
This laundry concept was developed by a local entrepreneur, Evdokia Petsioti, who had a clear mission: to transform laundry care from a tedious household chore into a modern, premium service that effortlessly solves the challenges of urban living.
Drawing inspiration from the easy brand philosophy, this laundry aims to offer users something truly valuable – hassle-free solutions supported by advanced LG Professional technology.
The philosophy of “less effort, more quality” is now available on every corner, offering Athens residents the reliability that has become a hallmark of the entire group. Here, machines play a key role in delivering consistent service quality that has redefined how we travel and live, making premium service accessible to everyone.
THE CHALLENGE – A MODERN NEED IN THE HEART OF ANTIQUITY
Athens is a city of endless energy, yet for its residents, space is often the most expensive luxury. In thousands of apartments across densely populated areas, every square meter is reserved for living, leaving little room for bulky household appliances. This is a gap that the entrepreneur was quick to identify and set out to fill.
For years, residents have struggled with undersized washing machines that simply cannot handle duvets, pillows, or blankets. The result has been hours spent washing and days drying laundry indoors, leading to excess humidity and clutter. This insight led to the development of a new service model.
The entrepreneur’s challenge was to create a space that does not function as a typical laundromat, but rather as a stable, almost invisible piece of urban infrastructure that the community can rely on at any time. In a city that never sleeps, the laundry had to operate continuously, designed for high reliability and continuous operation.
The solution needed to allow users to wash and dry an entire week’s worth of laundry in under two hours. The entrepreneur’s objective was clear: give people back their free time so they can enjoy the beauty of Athens, instead of spending their weekends waiting in front of machines that cannot keep up with the demands of modern life.
THE SOLUTION – LG TECHNOLOGY AS A SYNONYM FOR SIMPLICITY AND QUALITY
To bring this vision to life, Evdokia Petsioti, the operator of easyLaundry.pro in Greece, ensured that every centimetre of space was used with purpose. This was done with the help of our greek partner George Kaliakoudas (Tarax). At the heart of the operation lies exclusively LG Electronics Professional technology – chosen because it aligned with the principles of efficiency and accessibility associated with the easy brand: maximum efficiency and effortless accessibility.
LG professional laundry equipment combines the raw power of professional-grade machines with an intuitive design that anyone can use. While conventional household appliances struggle under constant use, these machines handle cycle after cycle with remarkable ease, maintaining consistently high washing quality.
A key advantage is their versatility. With a stacked configuration, one set of a washer and dryer delivers full professional service within just 1 m2 of floor space – an invaluable benefit in a densely populated city like Athens.
Delivered equipment:
- 3 x LG Giant C Max professional washing machines (10 kg)
- 2 x LG Giant C Pro professional dryers (10 kg)
- 3 x Automatic detergent dosing pumps
- 1 x Contactless payment solution
This setup, combined with automatic dosing systems that precisely measure detergent, not only protects users’ fabrics but also supports consistent cleanliness and maintenance.
RESULTS – WHEN TECHNOLOGY BECOMES PART OF THE CITY’S RHYTHM
The Athens project has quickly evolved beyond a simple laundry facility; it is gradually becoming part of everyday neighbourhood life. The results are compelling – with the support of LG equipment, the brand is contributing to a new standard of urban freshness.
Residents have discovered that entrusting their laundry to professional machines is not only faster, but also often perceived as more time- and cost-efficient than using electricity and time at home.
Today, easyLaundry.pro functions as a comfortable lounge space where customers feel safe and relaxed. While LG machines operate quietly and efficiently in the background, users resolve in less than 90 minutes what would otherwise take an entire weekend at home.
When a global leader like the “easy” group has selected LG Professional technology for this project, it reflects confidence in the technology and uncompromising quality. It confirms that LG a key technology partner supporting the implementation of ambitious business ideas into sustainable, long-term realities that communities trust.
If you recognize the potential of concepts like easyLaundry.pro within your market, this is an opportunity to be part of a proven model backed by LG Professional technology. Through strong technical support, operational know-how, and a scalable approach, we work with partners who are building long-term value in their local markets.