The best part of any trade show is always the people
New equipment draws attention, but the conversations are what make us look forward to trade shows. HoReCa Adria 2026 at the Zagreb Fair gave us another opportunity to reconnect with our partners, share experiences and discuss plans for the season ahead.
Some visitors came with specific questions about equipment, others with an idea for a new laundry business, and some simply stopped by to say hello to a team they have worked with for years. It was a pleasure to hear how existing projects were progressing, discuss new challenges and meet people who are just beginning their journey with us.
Over the three days, we talked about capacity, costs, space and workflow. Behind all those topics was the same goal: finding a solution that makes everyday work easier and reliably supports the business.
LG Zeus: the new range is now available to order
One of the main highlights of our stand was the new LG Zeus range. Following earlier presentations, we were especially pleased to share an important update with visitors: the machines are now officially available to order.
Visitors had the opportunity to take a closer look at the equipment, explore its construction and speak with our team about how it could fit into their operations.
The greatest interest centred on the features that matter most when workloads are at their peak.
Built to keep up with the busy season
When laundry volumes increase, equipment needs to keep pace. The reinforced construction of the LG Zeus range is designed for continuous use and heavy workloads, with an emphasis on reliability during the most demanding periods.
Everyday efficiency that adds up
Water and electricity are part of every cycle, and every bill. Optimised consumption per kilogram of laundry is an important consideration for businesses looking to manage operating costs more carefully, particularly when processing large volumes.
Programmes tailored to the laundry
Different textiles need different treatment. Advanced programming options allow washing and disinfection processes to be precisely adjusted to each facility’s needs and hygiene requirements.
What does a kilogram of clean laundry really cost?
It sounds like a straightforward question, but the answer involves more than water and detergent.
That was the question our colleague Katia Grgić, PhD, explored in her presentation, “From Washing Machine to Smart System”, delivered as part of the trade show’s conference programme.
Through practical examples, she demonstrated how water, energy, detergents and staff time together determine the true cost of doing laundry. Tracking and analysing these figures makes it easier to identify excessive consumption, workflow bottlenecks and opportunities for improvement.
The presentation sparked an engaging discussion with hoteliers and laundry business owners. How can existing equipment be used more effectively? Which figures are worth tracking? How can costs be reduced without compromising service quality? These are questions that extend well beyond the conference room and into day-to-day operations.
Good equipment matters. A well-integrated system matters even more.
Alongside the LG Zeus range, we presented payment systems, automatic dosing systems and options for incorporating ozone technology.
Each has its own role, but the best results come when they work together. That is why our conversations with visitors focused not only on choosing individual machines, but also on organising the entire process, from washing through to finishing.
Throughout all three days, our sales and technical advisers were available for one-to-one consultations, laundry layout planning and investment feasibility discussions.
One visitor might be planning a laundry facility for family-run holiday apartments, another equipping a boutique hotel, and another looking to increase capacity in a commercial laundry. Different starting points call for different solutions. Our job is to listen, ask the right questions and help find an approach that makes sense for each business.
The trade show is over, but the conversations continue
Thank you to everyone who visited us, shared their experiences and trusted us with their plans. We look forward to continuing those conversations, working on new projects and meeting again with partners who are already part of our story.
The conversations we started at HoReCa Adria reflect what we value most: shared expertise, lasting relationships and a practical understanding of what businesses need. With the new LG Zeus range now available to order, we look forward to building on that momentum and exploring new opportunities together.
Interested in the LG Zeus range or see an opportunity to work together? Get in touch. We would be pleased to learn more about your business and discuss how our expertise and solutions could complement what you do.
